BBA in Marketing Course details: Entrance Exam, Top Colleges, Job Prospects

Published by : Step in college

For everyone in the market, marketing is one of the most significant factors. Each company focuses on marketing its products to be on the market, so they are always looking for qualified people who can boost their sales through marketing. For this undergraduate program, candidates who possess good marketing skills are perfect. In marketing, BBA involves training students with important skills and strategies so that they can provide the organizations or companies they work in with new heights. This course includes both traditional and new approaches to marketing and allows students to address real-life problems in the industry.

BBA in Marketing Course details, Eligibility, Syllabus, Entrance Exam, Top Colleges, Job Prospects | Stepincollege

Market analysis, product strategy, designing marketing campaigns, consumer behavior, advertising, market research, branding, customer feedback collection are some of the key topics that will be addressed in BBA training in marketing. Besides this, several practical courses are also included in the curriculum. The realistic approach of the curriculum makes it possible for students to grasp the meaning of marketing.

BBA in Marketing Course Eligibility

The basic eligibility of the BBA Marketing course for an applicant is to get a 50 percent score for 12th from any approved educational board with English as one of the subjects and should also be history in mathematics/commerce in 12th.

BBA in Marketing Entrance Exam 

  • DU JAT- Delhi University Joint Admission Test
  • SET- Symbiosis Entrance Test
  • IPU CET- IP University Common Entrance Test
  • AIMA UGAT- AIMA Under Graduate Aptitude Test
  • PESSAT- PES Scholastic Aptitude Test
  • DSAT- Dayanand Sagar Admission Test
  • NPAT- National Test for Program After Twelfth

BBA in Marketing Top Colleges

  • Foundation for Liberal and Management Education, Pune
  • Alliance School of Business, Bangalore
  • RJ School of Management Studies, Baleswar
  • Vaishali Institute of Business and Rural Management, Muzaffarpur
  • Brihan Maharashtra College of Commerce, Pune
  • Suresh Gyan Vihar University, Jaipur
  • Ganpat University, Mehsana
  • GLA University, Mathura
  • Eastern Institute for Integrated Learning in Management, West Sikkim
  • CMJ University, Shillong

BBA in Marketing Syllabus


  • Business Communication
  • Business Finance
  • Direct Marketing
  • Distribution Management & Logistics
  • Entrepreneurship Development & Project Management
  • Fundamentals of Information Technology
  • Industrial Marketing
  • International Business
  • Management Information System
  • Managerial Economics
  • Market Research
  • Research Methodology
  • Retail Marketing
  • Rural & Agricultural Marketing
  • Rural and Agricultural Marketing
  • Services Marketing
  • Strategic Marketing

BBA in Marketing Job Prospects: As we all know, in every company and organisation, marketing is a significant department. At all companies, there is always an opening for successful and competent marketing managers and executives. After checking for the vacancy, candidates who are looking for a career in marketing can apply to any organization. For those applicants who have completed their BBA in marketing degree, there is a wide selection. Some of the main areas where applicants can apply for a position are mentioned below.

  • NCs
  • Media houses
  • Retailers
  • Brand Management firms
  • Event Management firms
  • Advertising Agencies
  • Market research firms
  • Travel, tourism, and hospitality firms
  • Industries/Manufacturers
  • IT firms

Before applying, they can also check out the profile appropriate for them. Some of the profiles that these candidates have available are

  • Marketing Executive
  • New Product Manager
  • Market Research Analyst
  • Brand Manager
  • Marketing Manager
  • Marketing Communications Manager
  • Advertising Manager
  • Sales Manager

Every business requires a good marketing manager, though. Here are a few highly valued businesses where applicants may apply.

  • SBI
  • Nestle
  • TCS
  • Mudra
  • Amazon
  • Deloitte
  • Capgemini
  • Deutsche Bank
  • Wipro Limited
Related Article