BBA Course at Amity University, Eligibility, Syllabus & Fees – StepInCollege

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BBA Course at Amity University


Bachelor of Business Administration (BBA) is a three-year undergraduate program that teaches students how to learn, handle and deal with business management. BBA is a bachelor's degree program in business administration that teaches management and entrepreneurship skills to aspiring managers. A bachelor's degree in business administration (BBA) offers theoretical and practical expertise to those interested in the fields of commerce, business, and administration. It aids in the development of their business acumen and entrepreneurial experiences, preparing them to be successful leaders and managers in the future. Some of the qualities that can benefit a student during the BBA course include good communication skills, an interest in problem-solving, and a proclivity for teamwork and time management. General management, managerial economics, accounting, organizational behavior, cost accounting, business law, marketing, and other topics are covered in BBA courses. Candidates who want to pursue an MBA or work in management should pursue a BBA degree. The BBA program is for candidates who want to start their own company or become an entrepreneur. This course is for passionate and ethical individuals who are true to themselves and want to try their hand at business. The course will assist you in comprehending business demands as well as numerous global developments. This BBA expertise is useful for those considering a career in the business.


Eligibility Criteria for BBA

Applicants must have received a minimum of 50% in their 10+2 from a recognized board to be considered.


Selection Process for BBA

Personal Interview with a Merit-Based English Language Test


Program Fee for BBA

1st Year Non Sponsored Semester Fee: Rs. 84,000


Duration for BBA

This curriculum will take 3 years to complete.


Course Curriculum Syllabus for BBA


Semester 1

Semester 2

Management Foundations

Macro Economics for Business

Micro Economics for Business

Organizational Behavior

Computers in Management


Financial Accounting

Management Accounting


Data Analytics

Behavioural Science I (Understanding Self for Effectiveness)

Analysis & Design of Business Systems

Business Environment

Business Statistics

Readings in Management



Behavioural Science – II (Problem Solving and Creative Thinking)











Semester 3

Semester 4

Business Communication – I

Financial Management – II

Behavioral Science-III

Marketing Management – II

Operations Research

Research Methodology & Report Preparation

Financial Management - I

Human Resource Management

Marketing Management - I

Business Modeling in Excel

Public Relations & Corporate Image

Business Communication – II

Environment Studies

Behavioral Science-IV

Public Finance


Reading and Analysis of Cases

Industry & Company Analysis

Management Information Systems


Business Laws












Semester 5

Semester 6

Business Communication – III

Business Policy & Strategic Management

Behavioral Science-V

International Business Management

Operations Management


Entrepreneurship Development

Business Communication – IV

Summer Training (Evaluation)

Behavioral Science – VI

Personal Financial Planning

Performance Management System

Sales & Distribution Management

Compensation & Reward Management

Consumer Behaviour

Management of Domestic and Foreign Exchange Market-II

Service Marketing

Business Data Processing - II

International Marketing

Brand Management

Financial Services

Advertising & Sales Promotion

Principles of Investment Management

Retail Management

Banking & Financial Institutions

Corporate Tax Planning

Organizational Development & Change

Financial Derivatives

Training & Development

Advanced Corporate Finance

International Human Resource Management

Real Estate and Infrastructure Investment

Case Presentations

Industrial Relations & Labour Law

Workshop and Certifications


Analytical Skill Building


Management of Domestic and Foreign Exchange Market-I


Business Data Processing - I













Scholarship Eligibility for BBA

To be eligible for a scholarship, applicants must meet one or more of the following requirements.


At 100%, you're eligible for a scholarship: In the aggregate, 93 percent or higher in CBSE or ISC Board Class XII-2021/2020 (excluding Physical Education, Fine Arts, Performing Arts, Vocational/ Non-Written Subjects).


At 50%, you're eligible for a scholarship: 88 percent or higher in CBSE or ISC Board Class XII-2021/2020 (excluding Physical Education/ Fine Arts/ Performing Arts/ Vocational/ Non-Written Subjects).


At 25%, you're eligible for a scholarship: 75 percent or higher in aggregate in CBSE or ISC Board Class XII-2021/2020 (excluding Physical Education/ Fine Arts/ Performing Arts/ Vocational/ Non-Written Subjects).


Career Options and Job Prospects for Bachelor of Business Administration

After earning a BBA, students can work in both corporate and industrial settings. Since BBA is a general course, you can apply for jobs in marketing, finance, sales, and human resources, among other fields. Although an MBA is required for a lucrative managerial career, few candidates with exceptional talent are offered management positions immediately after completing their BBA. After completing your BBA, you will pursue the following work profiles:

  • Sales Executive
  • Research Assistant
  • Office Executive
  • Assistant Manager
  • Human Resource Executive
  • Business Consultant
  • Information System Manager
  • Research and Development Executive
  • Financial Analyst
  • Marketing Executive


Top Placements 

  • S&P Global
  • Airtel
  • Aon Hewitt
  • Axis Bank 
  • DB Corp Ltd
  • Genpact
  • ICICI Bank
  • Vodafone
  • Pwc
  • Yes Bank
  • Cavinkare


Institute: Amity Business School

Amity Business School (ABS), established in 2007, is one of the leading institutions in the field of management studies, imparting expertise to develop visionary leaders with strong ethical values. With so many start-ups making progress and contributing to the country's development and economy, Management Education appears to be highly promising. These companies are dedicated to innovation and best-in-class industrial implementation, as shown by a group of thought leaders. ABS aims to achieve academic excellence through business integration, experiential learning, creative pedagogy, and science, keeping in mind the needs of the industry in this era of disruption.

Students are most interested in undergraduate programs such as BBA and B. Com (Hons.) and postgraduate programs such as MBA and M. Com. The school's Doctoral Program has also been able to pique the interest of aspirants, proving to be a huge success. ABS programs help students find their way to success by putting theory into effect, finding and implementing novel solutions to real-world challenges, and improving their core competencies.

The goal of management programs is to make each graduate industry-ready by exposing them to the latest trends in the fast-paced business world and providing them with the resources of the country's best business schools. The institution's hallmarks include innovative teaching pedagogy, centers of excellence, study abroad programs, foreign language, and deep industry integration. ABS has a comprehensive student-centered pedagogy, which allows students to learn from highly trained and experienced faculty while also exploring the subject through experiential learning and hands-on activities. Blended instruction, activity-based training, case studies, presentations, corporate guest seminars, workshops, industrial tours, student ventures, mentor-mentee meetings, and conferences are all part of our teaching-learning approach.

The innovative and leadership-oriented teaching pedagogy emphasizes the development of competence among students through the acquisition of specialized knowledge and skills. Strategic Management, Leadership Excellence, Performance Management and Compensation, Operation Research, Business Research, Economics, Human Resources Management, Financial Management, Security Analysis and Portfolio Management, Business Laws, and Marketing Management are among the specializations represented by the faculties.

During campus placement drives, ABS students are chosen by some of the most prestigious and leading organizations in a variety of fields. Our graduates are managing key responsibilities in numerous acclaimed industries around the world, armed with the required management skills and expertise to confront all of the challenges in the business environment.


Advantage of Amity Business School (ABS)

The program is structured to assist students in creating a comprehensive approach to developing long-term, socially applicable business and management strategies. To navigate and lead in a diverse and creative economic environment, the academic program instills analytical and critical thinking abilities, decision-making skills, leadership development, and teamwork. Students will make informed choices in the corporate and business world thanks to the curriculum and co-curricular activities. Students learn through peer discussions, community projects, summer internships, and collaboration with classmates from various fields and backgrounds, in addition to learning from respected academicians and industry experts. The ABS curriculum contributes to the development of thought leaders for a more socially just and prosperous society.

ABS has used these elements in its teaching pedagogy to help future managers understand the complexities of management, business, and entrepreneurship.

  • Lectures
  • Case Study
  • Workshops
  • Role Play
  • Industrial/Field Visits
  • Applied Projects
  • Management Videos
  • Written Assignment
  • Analysis of articles from Newspapers, Magazines & Journals


Rich Interdisciplinary Curriculum

Via creative pedagogy woven around experiential learning, the ABS curriculum provides students with a diverse range of opportunities for holistic growth. ABS hosts a variety of courses, conferences, workshops, guest lectures, and other events to help students better understand management and how it is regulated in real-world scenarios. As far as pedagogy goes, the B-School uses a good mix of presentations, academic lectures, case studies, simulation, modeling, mock practices, business analysis, and so on.

The active involvement of aspiring managers and entrepreneurs in these activities aids them in enhancing their experience, talent, skills, attitude, and mentality in order to effectively handle a variety of business problems.

The cutting-edge research activities are also in tune with the ever-changing Management and Business world, as well as societal needs.


Industry Connect 

ABS' academic rigour includes a rigorous learning framework that includes interactions with experts and practitioners in the business and management environment. To succeed in the world of business and management, industrial visits and interaction with eminent management gurus and successful entrepreneurs are essential. To succeed in the world of business and management, industrial visits and interaction with eminent management gurus and successful entrepreneurs are essential. As a result, in ABS, classroom learning and expert interaction go hand in hand. Students participate in industrial training and work on dissertations and projects, among other things, to reinforce the connection between academia and industry.

  • Summer Internship
  • Research-based Dissertation
  • Seminars
  • Workshops
  • Industry Guest Lectures
  • Employability Readiness (CV Writing)
  • Mock Interviews to prep for Placement Sessions


Skill Development

Via creative learning methodologies such as classroom instruction, field studies, business visits, workshops, conferences, case studies, management plans, successful presentations, and so on, ABS aspires to develop individuals with a global outlook and a wealth of local experience.

Via industry visits, networking with experts, field visits, and other interactive events that put them face to face with the world of business and management, the increasing network of alumni helps budding managers actively involve themselves in Management Studies and plans.

Students are exposed to entrepreneurial life skills (problem-solving, decision making, creativity, collaborative working, leadership, critical thinking, resource management, communication, risk-taking, and failure management) as well as entrepreneurship life cycle knowledge (ideation, opportunity evaluation, building solutions, venture creation), which allows them to better explore themselves and encourages them to pursue their dreams.

ABS holds competitions on a regular basis to promote meaningful learning and give students the opportunity to pitch their innovative ideas to industry experts and demonstrate their entrepreneurial skills. It gives aspiring entrepreneurs the freedom to follow their entrepreneurial instincts.

The School supports incubators, which are a dedicated space for creating an eco-system that equips students with the 21st-century skills needed to succeed in the future's changing economic climate. Students come up with a broad variety of ideas and concepts for sustainable business and entrepreneurship. These initiatives enable them to seize opportunities created by India's economic growth and equip them to start their own businesses, generate economic value for themselves and society and create jobs.

ABS follows a standardized method to assist students in learning, inspiring, and empowering them in their chosen career field. It inspires aspiring entrepreneurs to think beyond the box, to go through the entire entrepreneurship life cycle, and to understand entrepreneurial life skills and processes. It exposes people to the world of entrepreneurship and creates role models. The modules encourage students to see problems as "opportunities," empathize with "changes" in their environment, develop the inner conviction to begin, learn from failure, and lead winning teams.

Through a rigorous and inventive pedagogy, the School supports entrepreneurial learning and growth initiatives committed to ‘nurturing entrepreneurial minds' focused on 

(a) standardized curriculum, 

(b) certified evaluation methods, and 

(c) fun-based deployment methodology.


Cellular Entrepreneurship (E-Cell)

E-Cell at ABS is dedicated to fostering an entrepreneurial community and environment on campus through engaging students in a variety of entrepreneurial practices, as well as assisting them in developing business concepts and submitting them to an incubation center for start-up assistance.


Career at Amity Business School

Amity Education Group is India's largest educational conglomerate, with campuses spanning 1,200 acres and including nine world-class universities in Delhi-NCR, Lucknow, Jaipur, Gwalior, Mumbai, Raipur, Ranchi, and Kolkata; 25 colleges; over 150 top-ranked institutions; 15 global business schools across India; and 12 international campuses in the United Kingdom, the United States, China, the United Arab Emirates, Romania, Amsterdam, and South Africa.

Over 1,50,000 students are enrolled in over 300 programs at the Group. Amity University's campuses were created by an Act of the State Legislature and are recognized by the UGC, as well as receiving a NAAC grade of "A."

It is one of India's first universities to be accredited by ASIC in the United Kingdom and listed on the UN's list of Global Universities.

The Government of India's Department of Science and Technology recognizes Amity University as a scientific and research institution. Amity has earned several international accolades, including ‘Premier' status accreditation from ASIC in the United Kingdom; accreditation from the ACBSP in the United States; accreditation from the IET in the United Kingdom; and accreditation from the Bar Council of India, Council of Architecture, National Council of Teachers Education, Pharmacy Council of India, and Rehabilitation Council of India.

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