BBA in Marketing : Profession  and scope

 

Examine the potential, abilities, and career paths of a marketing bachelor's degree. Learn about the most important positions, sectors, and pay ranges for recent marketing grads. Find out how a fulfilling career in digital marketing, brand management, and other fields can be paved with this in-demand degree.

 

 

Marketing is essential to an organization's success. After 12th grade, BBA in Marketing has become a popular undergraduate study due to the increasing significance of marketing and strategy. There are many different employment options available to someone with a BBA in marketing. Additionally, earning a BBA in marketing has both professional and personal benefits. Applicants must meet the requirements for admission to the Bachelor of Business Administration (BBA) program by taking entrance tests or receiving a passing grade on the qualifying exam.

 

 

What is a marketing BBA?

 

The undergraduate BBA in marketing program is offered by many Indian colleges and universities. The programs' objectives are to improve students' marketing abilities and impart business information. Digital marketing, consumer behavior, branding, advertising, and market analysis are all common topics included in a BBA in marketing. 

 

 

BBA In Marketing Scope

 

Professionals with a BBA in marketing are in greater demand across a range of industries. There are several employment options available to candidates, or they might decide to get an MBA. The following are some industries where there is a greater need for marketing experts: 

E-commerce and retail

FMCG

Healthcare and Pharma

Banking and Finance

BBA in Marketing Entrance Exams

 

Candidates must make sure they meet the required course requirements in order to enroll in top universities' BBA in marketing programs. In order to be considered for admission to colleges that accept them, candidates must be sure to take the entrance exams listed below:

 

•      CUET UG

•     UGAT

•     SET

•     GGSIPU CET BBA

•      NMIMS NPAT

•     IPMAT

•     MAH BBA SET

BBA In Marketing: Required Skills

 

The following abilities are necessary for successful career alternatives for applicants to the BBA in Marketing program or those pursuing it:

 

Analytical Ability: Research and analysis of the market, consumers, trends, competition, and consumer behavior are essential for candidates. Making well-informed decisions is aided by this ability.

Creativity: applicants need to come up with novel concepts and come up with answers to actual market problems. Using a viral marketing approach helps attract attention and generates significant profits in the face of changing market conditions.

Communication:One of the most important qualities a candidate needs to have is communication. Candidates need to be able to communicate with stakeholders, consumers, and other team members. Engaging audiences and customers is facilitated by communication. 

Technical abilities: To gain an advantage while applying for positions, individuals should have technical abilities such as writing, SEO and SEM, CRM and marketing automation, Content Management Systems (CMS), and other associated talents in addition to workplace abilities. 

Writing :Excellent written communication skills are a must as marketers often develop ad text and strategy plans.

 

 

BBA in Marketing: Opportunities for a Career 

 

Candidates can pursue a variety of employment choices with a BBA in marketing. Typical positions include social media manager, product manager, brand manager, and marketing manager. Understanding marketing and having the necessary skills to support professional advancement are prerequisites for all of the positions mentioned above. Learn about the following marketing-related careers that can be pursued after earning a BBA: 

Brand Manager: A professional who manages a brand's development and promotion is known as a brand manager. To raise brand awareness, they reach the intended audience with the assistance of marketing managers. In order to achieve their objectives, brand managers examine consumer feedback, rival activity, and market behavior. 

 

Marketing Manager: When imagining a normal marketing career, one of the positions that most often springs to mind is the marketing manager. As a marketing manager, you will create and implement marketing campaigns for a variety of media, such as print and digital media. Alternatively, you may focus on a single marketing medium within your organization. One day you may be working with your team to develop new marketing ideas, and the following day you may be assessing the effectiveness of a campaign. 

Account manager:The duties of account managers include:

 

• Recognizing and meeting the demands of clients.

• Establishing connections between agencies and clients.

• Managing and forwarding messages with clients.

• Upselling services and goods from the agency.

• Collaborating with marketing and sales teams.

Social media manager:A social media professional oversees the account on behalf of the business or organization. Social media managers are responsible for replying to messages and comments as well as producing and sharing interactive content. Social media's increasing popularity aids in reaching the intended audience and establishing a possible reputation. 

Market research analyst:Similar to marketing managers, market research analysts assist their organizations in determining the best ways to connect with their target market and advertise their goods and services.

 

 

BBA in Marketing:Expectation of salary

 

After earning a BBA in marketing, the salary is adequate. A candidate may advance to the position of mid-level manager or junior manager, depending on their qualifications and experience. Professionals with a BBA in marketing often earn between INR 5 lakhs and INR 7 lakhs per year. Given the experience, the package may be more expensive, and businesses may provide more alluring bundles.